As the World Cup final takes place, streaming footage of the final math will be bounced all over the world to breathless spectators everywhere. Hundreds of thousands of kilometers of fiber optic submarine cables will come alive as the data races through the network to reach viewers in front of their televisions.
Depending on various factors, ranging from router configuration to ISP choice, some World Cup viewers are sure to enjoy an excellent viewing experience – yet just a couple streets away, others may experience significant lag. Meanwhile, other individuals who are undertaking unrelated tasks online may well find themselves with frustrating slow internet browsing service due to congestion related to the World Cup. Online purchases may be abandoned, and a good number of people will probably give up browsing, period.
CDN Solutions for Consistent Internet Speed
It is perhaps an understatement to say that live video streaming as a technology has seen a rapid explosion in use over the last few years. According to Tech Crunch, digital streaming ads alone grew 57% in 2021, while Variety reported that music streaming grew 21% in the same year. Moreover, Verified Market Research stated that global video streaming market will potentially having heavily increment from 2020 to 2027.
For businesses that need to be able to consistently connect over the internet with their end users, any scenario of massive congestion and latency is a nightmare, potentially leading to angry end users and revenue loss. And the 2022 World Cup won’t be the last time that global networks see a massive surge in demand. So what can you do to ensure that end users can access your services, regardless of circumstances?
To get around this, more and more businesses are turning to Content Delivery Network (CDN) solutions.
CDNs help improve the quality of the live streaming by distributing the content to a network of streaming servers, which are closer to the end user. By doing so, they reduce the workload on origin servers, as well as reducing round-trip time and latency. They also help to ensure bandwidth availability during high traffic periods.
How Telin’s CDN Works
Telin’s CDN makes streaming experiences faster by caching (storing) the content in many different servers, some of which are located closer to you than the original streaming provider, thus enabling the data to reach you even if some servers are experiencing congestion
If you’re interested in learning more about Telin’s CDN, just send us an email at marketing@telin.net and we can chat about how to keep you buffered. Good luck and we wish you a smooth watching experience with the 2022 World Cup final!
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