From small businesses to Fortune 500 companies, the pressure is on to adapt to an increasingly digital world. As such, digital transformation has become a catch-all phase, used to by companies to assure stakeholders that they are taking steps to stay competitive.
But what does it really mean, and how do you make sure that your organization is truly implementing digital transformation goals as opposed to lip service?
What is digital transformation, really?
Gartner’s digital transformation strategy defines digital transformation as ‘a strategy to leverage technology to enable new business models, new products and services, and new strategies — and drive business growth’. However, every organization will have a different path to digital transformation, in accordance with its needs and goals.
Foundationally, though, at Telin we have observed successful digital transformations have a number of factors in common, and ultimately result in enhanced outcomes for an organization’s People, Customer Experience, Operations and Business Model are improved.
These 5 components, as set forth in this McKinsey report, are critical to ensuring that a digital transformation is successfully implemented, and is accompanied by the necessary cultural changes to ensure long run adoption:
- Strategy: There is a “North Star embodied across the organization”
- Structure: They have a “network of empowered teams”
- Process: There are “rapid decision and learning cycles”
- People: They have a “dynamic people model that ignites passion”
- Technology: They have “next-generation enabling technology”
These 5 components can be used as a sort of business strategy cheat sheet against which to measure organizational progress.
Benefits of Digital Transformation
While 2022 digital transformation challenges are numerous, organizations that stay the course stand to reap multiple benefits. For example, implementation of a digital-first mindset and process can reduce time-to-market considerably.
Consider a technology company that’s planning on releasing a new mobile solution to its customers. Historically, it may have been tough for the company to deploy new solutions due to cumbersome, manual and inefficient back-end processes alongside technology infrastructure gaps. However, if the company invests resources to streamline its operational and deployment deficiencies by leveraging a digital transformation (in this case, automating manual processes), it can deliver continuous incremental value of mobile capabilities to market faster. It could also minimize costs and time by getting customers to use their solution in a quicker, more efficient manner.
Digital transformations can also speed up solution quality and customer experience. As an example, engineers can quickly release digital infrastructure back end fixes and update problematic apps or add features with new product or app releases. Ideally, engineering teams will listen to end-user feedback to prioritize new features and iterate the current version of their solutions for improved product.
And, digital transformation can also enable organizations to more efficiently participate in global exchange of cloud resources, as well as to overcome employment challenges in the digital era by making the organization a more attractive place to work for digital talent.
What Telin Can Offer
Telin is committed to help business players to holistically enhance and advance their digital businesses. Telin’s infrastructure capabilities, in which recently got strengthened by our collaboration with Vodafone, will enable Telin to better meet the rising demand for communication traffic and related services from its customer base. Learn more about our solution.
If you’re interested in learning more about Telin’s capabilities, send us an email to marketing@telin.net. We’d be happy to brainstorm on digital strategies for business leading next-generation enterprise. we can chat about how best to move your business forward. Stay safe, stay healthy, and Stay Connected with Telin!