Causeway Bay, Hongkong- Telin HK in collaboration with Telkomsel that officialy launch Plasa GraPARI Hong Kong, Sunday, 6 January 2013 at Causeway Hong Kong. The event was attended by all officials from the Consulate General of Hong Kong, State-Owned Enterprises, Telkom, Telkomsel, Telin, and Indonesian Community in Hong Kong.
“Plasa GraPARI located in 11 Keswick Street Causeway Bay Hongkong, the function is not just a customer service, but also as one of the customers sociable place,” said Dian Rachmawan as CEO Telin HK.
Plasa GraPARI will be the centre of services to retail customers users AS card 2 in 1, where there are facilities such as the internet for free, waiting room with a television broadcast with channel Indonesia. Besides, customers can know shipping services with instant money, delivery pulse, data, RBT and prepaid Blackberry for 7 and 30 days. AS 2 in 1 card is a change from SIM card prepaid Telkom Hong Kong and it is the first card in Hong Kong.
Dian Rachmawan suggests that AS 2in1 card is the product innovative as the results of synergy group between Telin Hong Kong and Telkomsel. The uses of AS card in the one of co-branding strategy considering superiority brand Telkomsel already known as Indonesians. AS 2in 1 card strengthens association branding Telkomsel not only in perception by Indonesians in domestic but also by Indonesians abroad. AS 2in 1card also regarded as Simpati Kangen that ever exist in Hong Kong. “Recorded at the moment 150 thousand Indonesian workers or about 2 % of the population of the Hong Kong. The number of it made Indonesia is ethnic foreign with the highest proportion in Hong Kong”, said Dian Rachmawan.
In three months since launching AS 2in1 card on October, the rate of the addition of customers active new reach on average 4,000 subscribers per month. An indication growth also can be seen from the growth of traffic IDD one million minutes in October, 1.4 million minutes in November and 2 million minutes in Desember. Uniqueness of the two in a single card is also stimulate the relatives customers AS 2 in 1 to do a communication that sparing with the premium quality, Recorded surges call for customers AS 2 in1 in October 500 thousand minutes increase sharply 1.8 million minutes and 3.2 million minutes in November and December.
The achievement is a signal that AS card 2in 1 provide benefit to the customer who is mostly residents of Indonesia who work in Hong Kong. “The success of increasing growth in three months is also giving confidence Telin much to Hong Kong to be providers number one in Hong Kong in providing services mobile prepaid to Indonesians,” Dian said.
Syarif Syahrial Ahmad as CEO Telin said that Telin as the engine of in the implementation of international expansion joints, until now it has developed its businesses in several countries, like in Hong Kong, Singapura, Malaysia and East Timor, Who was soon, on 17 January 2013 to be inaugurated by the Indonesia State Owned Entreprise, Mr. Dahlan Iskan and East Timor Prime Minister, Mr. Xanana Gusmao.
Scope business developed telin in implementing international business consisting of business wholesale up to retail business. The targeted customer is the consumer segment, SME, enterprise, as well as operators or wholesalers
The manifestation is done through synergy among Telkom Group subsidiaries with direction from PT Telkom as the parent of company. “One of the synergy, Telin Hong Kong has teamed up with Telkomsel to launch AS 2in1 card and GraPARI service centre as a form of Telkom Group’s commitment to provide the best service to its costumer,” said Syarif.
Hopefully, Telin Hong Kong costumer and Telkomsel can receive the benefit with the product development of AS 2in1 card and the opening of Hong Kong GraPARI.
The opening of Plasa GraPARI Hong Kong is the replacement of Plasa Telkom Hong Kong located at Tung Lo Wan Road which has been closed .
Strategic location selection in Causeway Bay area (the location of Indonesian citizen choices to spent their holiday), is a very appropriate choice for new GraPARI Hong Kong. The location also in front of KJRI and beside Mandiri bank and BNI where it can also bring a good image for State Owned Entreprise as an economic power. *** CorComm.